The Vestfold ticket was a new offer in public transport. The aim was to make it easy to understand what the ticket entails, how it works and why it provides value.

We streamlined the message and built the campaign around one clear main point: One ticket, all of Vestfold. Through simple, effective animations, we explained the offer visually.

We developed our own illustrations that visualized each city in Vestfold.

Send an email to henrik@wera.no