WERA partners with advisor Hege Pflug
WERA AS strengthens its team and enters into a strategic collaboration with Hege Pflug. Hege is now starting out on her own as an advisor and brings with her a broad network and valuable expertise in politics, business and strategic communication, having worked for NHO Vestfold og Telemark for seven years.
Aggressive growth plans
– We are entering an offensive period and will increase our focus on communication, strategic consulting and public relations through our collaboration with Hege Pflug,” says Dag Brekke-Rasmussen, CEO of WERA.
Dag Brekke-Rasmussen adds:
– “At WERA, we want to offer our customers, who are mainly based in Vestfold and Telemark, the best in communication and visibility. Our focus is to manage good customer relationships by being a forward-looking, open and flexible partner. The aim of the collaboration is to strengthen our PR/media services and ensure that customers receive the best possible guidance to reach out with their messages.
– By creating a common professional environment that promotes joy, commitment and enthusiasm, we expect this to result in even more satisfied customers,” says Dag Brekke-Rasmussen.
Experience from politics and communication
Hege Pflug looks forward to the collaboration:
– WERA is a strong professional environment based in the Porsgrunn office, and I look forward to working together to use communication as an effective tool to achieve the client’s goals. My background in politics, stakeholder management and strategic consulting will be an asset to WERA. The company also owns Superlativ with an office and base in Bø in Telemark.
Hege Pflug is now starting her own consultancy business and collaborating with WERA after more than seven years with NHO Vestfold og Telemark.
– “At NHO, we’re keen to see new private sector jobs created, and when one of our own now chooses to go into business for herself, we’re obviously cheering her on,” says Regional Director Kristin Saga. “Hege has done a great job for the business community in our region all these years and has a lot of expertise and experience that will come in handy in the future.
The new company is called Pflug Rådgivning and will be based at Wera in Porsgrunn.
Pflug Rådgivning will be co-located with WERA AS from August
The aim of Pflug’s consultancy is to help public and private sector players build trust and visibility in the market and in the media:
– Increase visibility in the trade press and public debate through articles/columns, highlighting customer cases/stories. Public relations and political understanding, by analyzing stakeholders, insight and strategy, contact with authorities.
PR and communication: increase visibility in the trade press and social debate, through posts/chronicles, customer cases/stories.
