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Is your business a digital great-grandmother?

Do you know what Nokia, Kodak and Blockbuster had in common? They were once world leaders in their industries, but failed to adapt to the digital age. As a result, they lost their way and slowly disappeared from the limelight. Here at Wera, we refer to such companies as “digital great-grandmothers”.

Don’t let history repeat itself for you. We’ll help you become more visible to your customers, so you can navigate the digital landscape and secure a future for your business!

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It's a good idea to have this to avoid being a digital great-grandmother!

A strategy

You don’t need to create a comprehensive document of hundreds of pages to define your company’s goals and direction. But you do need at least a concise one-page summary that clearly communicates your company’s vision, goals and strategic direction. This acts as a compass for the whole team, so everyone can work towards the same goal. This strategy should also include core values and key messages that drive the business forward and create a clear understanding of what the company stands for.

A website

In today’s digital age, your website serves as your digital business card and the first impression potential customers get of your business. That’s why your website should not only be easy to find through search engines, but also be intuitive and inviting. It needs to quickly and clearly present your company’s values, services and contact information so that visitors can easily understand who you are, what you offer and how they can reach you.

Visibility on social media

Social media is a powerful tool for building relationships with your customers, sharing knowledge and promoting your brand. Be active and engaging on platforms that are relevant to your target audience. Share content that informs, entertains and inspires, and be sure to respond quickly to comments and messages. By being consistent and visible, you will not only increase brand awareness but also establish yourself as a trusted player in your field.