– “We have an aggressive strategy for 2024 and we’re looking forward to rolling up our sleeves with an increased focus on communication, strategic consulting and creativity,” says Kjersti Hole Haatveit. “I’m now looking forward to being even more active with WERA and the Superlativ team in the Telemark and Vestfold markets. Superlativ in Bø, became part of WERA in 2022.

– “This is a strategically important move for WERA, which can now focus further on sales and the customer journey,” says Dag Brekke-Rasmussen. “Throughout our proud 129-year history, change has been part of our DNA. We have always been at the forefront of adopting new technology in both print and agency services – Our willingness and ability to adapt allows us to be at the forefront, and to adapt WERA to a changing market. We’re making the changes to best serve our customers by developing the company further,” says Kjersti Hole Haatveit, who has held the baton as general manager for a few years. She took over from Dag Brekke-Rasmussen in 2018. She will now be a strategic advisor and sales manager at WERA.

– This will mean better professional resource utilization, which will release energy and creativity,” says Dag Brekke-Rasmussen, incoming CEO of WERA.

History in the walls in the 5th generation

Incoming general manager Dag Brekke-Rasmussen has a long history in the industry and has been with WERA since its inception in 2005. Prior to that, he was general manager of Oluf Rasmussen AS. As the fifth generation in the family business, he has solid knowledge and extensive experience from the graphic industry, in addition to broad administrative and financial expertise. “It will be exciting to step into the role of general manager. Today, Wera is a digital, creative company in rapid development. We are now a 360-degree communications house that can offer all services in marketing, print/decor, positioning, branding, digital services, photo/film, HR, consulting and communication. It will be exciting to lead WERA in the years to come,” says Dag Brekke-Rasmussen.

Strengthening focus on strategic consulting, sales and creativity

WERA has many good customers in public administration, industry and service sectors that are growing and have a great need for strategic consulting, HR and communication. In a market where much is the same, it is important to find the x-factor and help the customer with communication towards their customers and target groups.

– “Kjersti Hole Haatveit, with her broad network of contacts, solid experience and great commitment, is the right person to lead the sales work going forward. Her creative expertise in sales, communication and HR is a valuable resource for WERA and for our customers,” says Dag Brekke-Rasmussen.

Energy and proactivity

– More than ever, it’s important to be proactive, adaptable and see opportunities. We want to offer our customers the best in communication and visibility in a rapidly evolving market. Our focus will be on refining and developing good customer relationships by being a forward-looking, open and flexible partner. With the new organization, we are taking the pulse of the market and adapting once again. We firmly believe that this will free up energy, expertise and knowledge for the benefit of our customers. I look forward to the task,” says Kjersti Hole Haatveit.

– We are confident that this move will give us increased power and momentum. We have many exciting projects that will require a highly motivated organization going forward, which has the muscle and guts to deliver more than what customers expect. A rapidly changing market requires us to be on the ball. And we will be for the next 129 years. We’re taking our own medicine; we’re willing to adapt, FRAMPÅ, and visible in tough times,” concludes Dag Brekke-Rasmussen.