What is artificial intelligence?

At the heart of AI is machine learning, where computers learn from data to predict outcomes, identify patterns, and make informed decisions.

Some conceptual clarifications:

Generative AI: Creates new and original content. Machine learning: The machine is “fed” with data to learn and recognize patterns. Algorithm: The instructions or “recipe” the computer follows to perform a task. But what does this do in practice? In healthcare, for example, AI can analyze X-rays to detect tumors, “learning” through thousands of images to recognize what’s normal and what’s not.

Challenges on the road

AI doesn’t come without its challenges; ethics and misuse are key. Amazon’s recruitment algorithm that favored male candidates, and a facial recognition model that incorrectly identified dark-skinned congressmen as criminals, shed light on the need for ethical awareness in AI development.

AI in media and entertainment

AI’s capabilities extend far into the world of entertainment, from voice cloning to music production.

Generative AI for Video: From the early days to today’s Sora by OpenAI, we’ve seen a remarkable evolution in how AI can create realistic videos.

AI-generated video just one year ago

AI-generated video today

However, Sora has its weaknesses, especially when it comes to understanding the laws of physics.

AI for Music: Imagine Johnny Cash singing “Barbie Girl”. Yes, you read that right. Thanks to AI and a creative YouTuber @ThereIRuinedIt, this is now a reality.

AI in advertising

AI has also found its place in the advertising industry, as shown by XXL and Sporveien’s campaigns. These examples show the potential for cost efficiency and creativity. At the same time, they emphasize the importance of transparency around the use of AI-generated content. These campaigns received a lot of criticism due to a lack of labeling about AI-generated content. This suggests that society is not yet ready for the strong implementation of AI-generated content – and would rather know what is real and what is not.

In a world where technology is evolving at an ever-faster pace, artificial intelligence (AI) is at the forefront, continuously expanding the horizon of what is possible. At WERA, we’ve embraced AI in our everyday work, we’re getting better at it and it’s enabling us to create more value for our customers. With AI, we automate time-consuming processes for collecting data as a basis for strategic decisions, and can spend more time on creative and innovative solutions in communication and marketing. By understanding and implementing AI technologies, WERA is not only prepared for the future; we are active participants in shaping it, ensuring that our customers are always one step ahead in an ever-changing landscape.