1. Keep it short and sweet

Short videos and posts work best! The quicker you can grab attention, the better. Try to convey your message in less than 15 seconds. Use short sentences and stick to one clear message.

2. Show the faces behind the company

People love to see who’s behind the company! Include small glimpses of everyday life, take your followers on a normal day at work, or create short interviews with employees.

3. Use mobile-friendly video

Most people watch content on mobile, so make sure your videos look good vertically. Shoot with your phone or edit your videos to portrait format for best viewing on social media.

4. Ask questions and invite participation

Engage your followers by asking questions, organizing small contests or asking for their opinion. Ask something as simple as: “What do you think of this news?” or “What’s your favorite?”

5. Take advantage of current trends

Check out what’s trending on social media and try to connect it to your own business. Maybe there’s a popular meme, hashtag or challenge you can participate in? Remember to be creative, but also authentic!

6. Subtitles and graphics

Many people watch videos without sound, so make sure they understand your content by adding subtitles and simple graphic elements. This makes it easier for people to get the message, even when they watch the video on the go.

With these simple tips, your business can create more engaging and creative content without having to spend a lot of time or money.

Good luck trying something new – we’re rooting for you!