VKT Cuts Prices

While many everyday expenses are getting more expensive, Vestfold Public Transportation made it more affordable to travel by public transit. We developed a campaign that highlighted the news in a clear and fun way!

When some things get much more expensive, travel becomes more affordable

Starting October 1, both 30-day and 180-day commuter passes became more affordable. The campaign is based on a simple contrast: Prices around us are rising, while the price of commuter passes is falling. With“PRICE CUT!” as the overarching message, the news was presented in a way that quickly grabs attention.