FramTre / Film
From AT Skog and Hasås to FramTre – this is how we visualized the new brand
When AT Skog, Hasås and Swedish Lundgrens Hyvleri came together under the new FramTre brand, we were tasked with creating the profile film that introduced and visualized the change. The change became official on November 21, 2025.
Background information
Background information
FramTre represents the Group’s goal of positioning itself with one common brand for its industrial subsidiaries, and signals a holistic value chain from forest to finished timber/product.
Our contribution
We developed the script, storyline and visual profile for the film, focusing on communicating the new brand promise. We were responsible for the entire production, from script, storyline and visual direction to editing, color correction, graphics, sound work and completion of the film in several formats. The aim was to visualize the value chain from seed to finished product, highlight the company’s history and strengthen identity and pride both internally and towards customers and partners. In addition, we produced logo animations that visually supported the new identity and illustrated the merger.
Watch the full movie here
Do you need a movie?
send an email to henrik@wera.no